Business

Best Small Business Tools for Productivity and Streamlining Work

November 18, 2023

Between managing operations, employees, and growth plans, there never seems to be enough hours in the day.

How can you get more done with limited time and resources?

The answer lies in streamlining and automation. With the right tools, you can work smarter, not harder.

This guide covers the best productivity software and services for small businesses like yours. We'll explore options to help with:

  • Task Management

  • Project Management

  • Team Communication

  • Client Relations

  • Accounting & Finances

  • HR Management

  • Marketing Automation

  • Website Building

  • Cybersecurity

These solutions will help you optimize workflows, collaborate seamlessly, save money, and grow faster.

Let's dive in!

Task Management

Juggling multiple responsibilities? A task manager keeps you on top of daily to-dos.

Todoist

Todoist enables you to capture tasks quickly and set reminders. Organize projects into folders and sections. Features include:

  • Mobile app to capture tasks on-the-go

  • Browser extensions for easy access

  • Email reminders to stay accountable

  • Team plans to assign tasks

  • Project templates to standardize processes

With Todoist, you’ll never miss a deadline again. Stay focused on priorities to get more accomplished daily.

ClickUp

For robust task and project management, ClickUp is a top-rated platform. Benefits include:

  • Centralized workspace to manage tasks, docs, goals

  • Customizable views like grid, board, timeline

  • Automations to assign tasks, update status, notify team

  • Integrations with 1000+ workplace apps

  • Analytics to monitor productivity

ClickUp transforms task management into an efficient, collaborative process. Say goodbye to dropped balls; the platform scales as your team grows.

Asana

Asana enables real-time task coordination across teams. Features include:

  • List and board views to visualize work

  • Conversations linked to tasks

  • Dashboards and reports to analyze progress

  • Rules and reminders to keep projects on track

  • Integrates with Office 365, G Suite, Salesforce, Slack and more

Asana is intuitive yet powerful. It’s perfect for cross-functional teamwork and improving productivity.

Project Management

Juggling multiple projects at once? These programs provide oversight to keep initiatives on budget and on schedule.

Airtable

Airtable is a flexible workspace to plan and manage projects. Benefits include:

  • Customizable databases to track all details in one place

  • Calendar view of deadlines and milestones

  • Charts and graphs to visualize progress

  • Automatic notifications when tasks are behind

  • Integrations with Zapier, Slack, Mailchimp and more

From sales pipelines to product launches, Airtable provides structure while allowing flexibility to adapt. It's the perfect balance of project oversight and fluid collaboration.

Monday.com

Monday.com helps teams manage projects, processes and everyday work. Features include:

  • Customizable dashboards

  • Kanban boards to visualize workflow

  • Timelines with dependencies and milestones

  • Automated reports to analyze cycle times

  • Integrations with Dropbox, GitHub, Zendesk and more

Workflows that once took weeks can be mapped out in minutes with monday.com. Bring order to the chaos of cross-departmental initiatives.

Basecamp

Basecamp is a longtime favorite for streamlining project collaboration. It offers:

  • Group chat and message boards

  • Shared docs and file storage

  • Checklists and milestone tracking

  • Schedules and automated reminders

  • Robust integrations via Zapier

Trusted by millions, Basecamp brings simplicity to complex team initiatives. It strikes the perfect balance between flexibility and structure.

Team Communication

Remote teams? Hybrid work models? Clear communication is crucial no matter the setup.

Slack

Slack revolutionizes internal messaging for organizations. Features include:

  • Instant messaging and video calls

  • Private channels and direct messages

  • Integrated file sharing

  • Robust search for finding info

  • Highly customizable platform

Slack transforms team conversations into transparent, efficient dialogues. Say goodbye to long email chains; embrace real-time collaboration instead.

Microsoft Teams

For an all-in-one hub, Microsoft Teams is a top contender. Benefits include:

  • Group chat, calls and meetings

  • Shared task lists, docs and files

  • Wikis and dashboards for project views

  • Built on Office 365 (Word, Excel, PowerPoint)

  • Affordable pricing for unlimited users

With tight Office integration and enterprise-grade security, Microsoft Teams brings harmony to teamwork. Chat, meet, call, and collaborate in one place.

Zoom

For easy video meetings, Zoom is the gold standard. Features include:

  • Reliable video meetings for up to 1,000 participants

  • Screen sharing and co-annotation

  • Private breakout rooms for smaller groups

  • Secure cloud recording storage

  • Integrates scheduling with Google and Office calendars

Zoom makes meetings more efficient and engaging. Wave goodbye to crowded conference rooms; now you can connect face-to-face from anywhere.

Client Relations

For small businesses, customer relationships are invaluable. Manage contacts, track interactions, and provide excellent service with these tools.

HubSpot CRM

HubSpot offers free unlimited CRM for small businesses. Features include:

  • Contact database with deal stages

  • Email automation and templates

  • Meeting scheduling integration

  • Custom reporting to analyze data

  • Easy creation of quotes and invoices

HubSpot CRM helps you deliver personalized experiences at scale. Streamline everything from first contact to final sale.

Zoho CRM

Zoho is another editable, customizable CRM platform. Benefits include:

  • Contact database with sales pipeline views

  • Email marketing and campaign tracking

  • Inventory management

  • Customer service ticketing

  • Time tracking and invoicing

Zoho brings end-to-end visibility in a unified interface. Monitor all customer interactions to better understand needs and provide excellent service.

Freshsales

For user-friendly CRM, Freshsales is a great choice. Features include:

  • Contact management with lead scoring

  • Email sequencing tailored to customer stage

  • Built-in phone with call recording

  • Task automation to save time

  • Team inbox to easily collaborate

Freshsales combines simplicity with smarts. Track all interactions in one place to drive repeat business and referrals.

Accounting & Finances

Bookkeeping doesn’t have to be a burden. Automate with trusted platforms for small business accounting.

QuickBooks

QuickBooks helps track income, expenses, inventory and more. Features include:

  • Invoicing, estimates and online payments

  • Multi-user access with permission controls

  • Bank reconciliations and reporting

  • Budgeting tools and custom fields

  • Inventory management with barcode scanning

QuickBooks simplifies accounting so you can focus on running your company. It grows with you from startup to enterprise.

Xero

Xero makes accounting beautiful with seamless financial overviews. Benefits include:

  • Imports bank transactions automatically

  • Built-in invoicing and expense claims

  • Multi-currency support

  • 300+ app integrations via Xero API

  • Excellent third-party support network

Xero takes the pain out of accounting with automation, simplicity and transparency. Focus on the numbers that matter most.

Sage Accounting

Sage Intacct is advanced cloud financial management. Features include:

  • Custom dashboards and reporting

  • Complex multi-entity and multi-currency support

  • Scales rapidly from small business to enterprise

  • Tight integration with Salesforce and Office 365

  • Industry-specific capabilities

Sage Intacct helps rapidly growing companies manage finances better. Say goodbye to error-prone Excel sheets; achieve new levels of accuracy and efficiency.

HR Management

HR software streamlines key functions like hiring, onboarding, payroll, compliance and more.

BambooHR

BambooHR enables people management from hire to retirement. Features include:

  • Applicant tracking and onboarding

  • Customizable employee records

  • Time-off tracking

  • Benefits management and online enrollment

  • Reporting and analytics

Centralize all employee information in BambooHR. The platform scales gracefully as your company grows.

Gusto

Gusto is online payroll, benefits and HR. It offers:

  • Easy payroll across all 50 states

  • Health insurance, 401k plans, FSAs and more

  • Applicant tracking and employee self-onboarding

  • Timesheets, commissions and reimbursements

  • Free support from internal team of experts

Gusto takes the pain out of payroll and makes benefits enrollment a breeze. Focus on people, not paperwork.

Zenefits

Zenefits delivers seamless people operations support. Benefits include:

  • Payroll, time tracking and PTO management

  • Benefits administration, enrollment and changes

  • Custom onboarding and offboarding

  • Robust reporting for data-driven decisions

  • Mobile app for managing HR on-the-go

Zenefits removes all the complexities of HR, empowering you to focus on company growth.

Marketing Automation

Build your brand, nurture leads and drive sales with these marketing platforms.

Mailchimp

Mailchimp makes email marketing, ads and landing pages easy. Features include:

  • Beautiful, optimized templates

  • Sign-up forms and pop-ups for your site

  • Segmented email campaigns with automation

  • Landing pages and postcards

  • eCommerce integration with major platforms

Mailchimp helps you create targeted campaigns with ease. Grow your subscriber list, engagement rates and ROI.

Constant Contact

Trusted by millions, Constant Contact simplifies marketing. Benefits include:

  • Professional email templates and sign-up forms

  • Event promotion tools

  • Google Analytics integration

  • eCommerce cart abandonment emails

  • Facebook ad management

Constant Contact has all the features you need for success no matter your skill level. You focus on your business; they’ll handle marketing.

HubSpot Marketing Hub

HubSpot offers powerful inbound marketing software. Features include:

  • Email marketing and automation

  • Landing pages and forms

  • SEO and content optimization

  • Social media publishing and ads

  • Robust analytics and reporting

HubSpot ties everything together into a single intuitive platform. Streamline your online presence and watch leads roll in.

Website Building

Every business needs a website. Choose user-friendly platforms that allow customization.

Squarespace

Squarespace empowers beautiful websites with no coding needed. Features include:

  • Professional templates for any industry

  • Built-in eCommerce capabilities

  • Integrated email campaigns and donor tools

  • Appointment scheduling and online booking

  • 24/7 award-winning customer support

Squarespace makes it possible for anyone to build a stunning online presence.

Wix

For easy DIY sites, Wix is a top choice. Benefits include:

  • 500+ designer templates

  • Drag and drop editor

  • Built-in forms, chatbots and payment processing

  • SEO optimization tools

  • Extensive App Market with 350+ integrations

Wix gives entrepreneurs powerful technology in an intuitive interface. Build your online home base in a weekend.

WordPress.org

For advanced capabilities, WordPress is the gold standard. Features include:

  • Open source CMS with thousands of themes and plugins

  • Build online stores with Woocommerce

  • Custom functionality with PHP and JavaScript

  • Scales to enterprise-level websites

  • Worldwide community support

WordPress offers endless possibilities for customization. Code your dreams into reality.

Cybersecurity

As digital workflows increase, so does vulnerability to cyber threats. Protect your company with security software.

Norton 360 Deluxe

Norton 360 protects company data from malware and other attacks. Features include:

  • Endpoint detection and response

  • Real-time threat protection

  • Password manager

  • Secure cloud backup storage

  • Parental controls for family devices

Get enterprise-grade security for a fraction of the cost with Norton 360. Prevent breaches that could cripple your business.

McAfee Total Protection

McAfee safeguards businesses against viruses, malware and ransomware. Benefits include:

  • Protection across unlimited devices

  • Dark web monitoring (credit card numbers, emails)

  • Secure file encryption

  • Firewall and spam filtering

  • Easy deployment to remote employees

Get robust, affordable protection for all endpoints with McAfee. Block threats before they disrupt operations.

Dashlane

Dashlane is the leading password manager for teams. Features include:

  • Secure password storage

  • Auto password changer

  • Team access controls

  • Dark web monitoring

  • Emergency password support

Say goodbye to forgotten passwords; Dashlane remembers them for you. It’s a must for securing company logins and accounts.

Level Up Productivity

With the right tools in place, your small business can achieve new levels of productivity and efficiency.

Implement solutions gradually across task management, collaboration, automation and analytics. As processes improve, you’ll accelerate growth and scale fearlessly.

While the technology landscape continues advancing rapidly, purpose-built platforms reduce the chaos. With the best business productivity software, you can focus on big-picture goals and strategy.

The future looks bright. You’ve got this!

FAQs

Still have some questions? Here are answers to common queries:

Which tool is best for task management?

Todoist, Asana and ClickUp are leaders in flexible task coordination. Choose Todoist for personal productivity or Asana and ClickUp for teams.

What is the easiest project management software?

Airtable strikes the perfect balance between structure and fluidity. Basecamp and Monday.com are close contenders for their simplicity.

Which all-in-one software is best?

For unified communication and collaboration, Microsoft Teams stands out. It brings chat, meetings, docs and tasks into one hub.

Should I use separate or integrated tools?

Many productivity platforms offer robust integrations via Zapier and APIs. However, consolidated tools like CRMs streamline data into a single source of truth. Evaluate your unique needs, budget and capabilities when deciding.

How much do productivity tools cost?

Pricing varies widely but often correlates to features. Many offer free versions or exclusive discounts for startups and small businesses. Focus on value over cost by calculating ROI.

How long does implementation take?

With intuitive software focused on ease of use, you can get started in minutes. But mastery and company-wide adoption take concerted planning, training and buy-in. Develop best practices over several months.